Digital Engagement Manager / 糖尿病事業 / ADC
〇 Plan and develop a digital engagement strategy to drive customer acquisition, continuous usage and retention and leverage effective engagement tactics to move from a push to pull approach.
〇 Lead the execution of effective customer digital solutions including website and tactics including the content creation in collaboration with cross functional team to deliver superior customer experience.
〇 Using the customer journey, develop an effective solution to improve the workflow in hospitals and engage HCPs and co-medicals to build a strong eco system to support people living with diabetes.
〇 Develop robust KPIs to effectively measure and report on content and message effectiveness in driving sales.
【Core Job Responsibilities】
〇 Lead the development of the product/division/service website ensuring user-centric UI/UX, URL and site architecture to ensure a consistent brand experience and to maximize the utility of high-performing site assets. Act as the website subject matter expert and create content for a user-friendly marketing learning agenda that is aligned to the needs of customers, the business and brand.
〇 Design, align, champion, and implement a customer lifecycle matrix using the appropriate variables, including propositions across contextual elements (relationship to brand, location, time of day, purchase history, customer service interactions, and research inputs). Provide customer experience measures and customer profiling support that transform the guest experience.
〇 Partner with APAC Marketing team under the guidance of the Japan Marketing Director to align and implement omnichannel engagement strategies that align to the Area/ global direction. Maintain strong cross functional communication (locally and internationally).
〇 Ensure all business activities comply with the relevant Acts, legal demands, safety, and ethical standards.
〇 Establish a productive work environment by creating trust and respect with colleagues.
〇 Website Development and Management
〇 Relevant CRM experience:
〇 Technical and analytical competency and knowledge including:
・Customer Lifecycle Management and cohort segmentation
・Data strategy experience across 1st, 2nd and 3rd party data
・Data-driven marketing exposure including use or knowledge of marketing technologies
・Knowledge of Veeva including closed loop marketing solutions
・Marketing automation tool capability
【Knowledge / Education Required】
〇 Required Education - Bachelor’s degree (or equivalent)
〇 Preferred Education - MBA or Advanced degree in analytics
〇 Proficient in Microsoft Office suite, business intelligence tools such as Tableau, and analytic software applications such as SAS
〇 Familiar with use of online digital data (e.g., Omniture, DFA, etc.)
〇 Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously
〇 AGILE training with SCRUM/Kanban exposure is highly desirable
〇 Understanding of how digital solutions can be practically executed by sales team
〇 Strong digital marketing experience and knowledge of digital marketing technologies
〇 Experience with marketing, paid media, digital, and/or social media data
〇 Experience with paid and organic search analytics, syndicated measurement tools and big data environments
〇 Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies
〇 Experience with Hive, SQL, MySQL and/or R programming languages
〇 Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives