JOBID:272435099347
Brand Manager / Senior Brand Manager / 栄養剤事業
アボットジャパン合同会社
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その他マーケティング・企画職
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医療機器メーカー/医療関連サービス
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東京都
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900万円~1500万円
募集要項
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- 職種
- その他マーケティング・企画職
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- 業種
- 医療機器メーカー/医療関連サービス
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- 職務内容
- 【Primary Function / Primary Goals / Objectives】
The Brand Manager is responsible for developing and executing brand strategies for consumers to enhance brand equity and drive market competitiveness, including NPD and project through key milestone management. This role involves cross-functional collaboration across other function including HCP marketing, Pacific Asia marketing team, medical, Public Affairs, CE, product development, advertising, and sales to ensure brand consistency and growth.
【Key responsibilities】
○ Lead to implement the aligned brand strategies and plans for consumers.
○ When necessary, conduct market research and competitive analysis to refine brand positioning
○ Plan and manage advertising and promotional campaigns in line with the strategy.
○ Collaborate with HCP marketing team and regional marketing team to ensure brand alignment in product development.
○ Own the brand communication on digital and social media to enhance brand awareness for superior consumer experience.
○ Follow through on set KPIs and analyze performance metrics
○ Coordinate with internal and external stakeholders when it comes to any brand-related activities.
○ Create the consumer journey, based on consumer insight and feed into the value chain and eco-system management together with business development manager.
○ Develop robust KPIs to effectively measure and report on content and message effectiveness in driving sales.
○ P&L management experience is a plus.
【Core Job Responsibilities / Accountability / Scope】
○ All brand management in scope of BtC, Glucerna® and Abound®.
○ Develop annual planning based on the 5 year Strat Plan.
○ Lead projects cross-functionally and/or intercompany as required basis.
○ Manage the product life cycle, meeting all required regulations with HCP marketing.
○ Develop promotional materials in cooperation with HCP marketing and medical.
○ Take initiative to establish and maintain strong relationships marketing-owned influencers and agencies.
○ Communicate with international and external stakeholders to leverage Abbott’s global presence as the global market leader.
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- 勤務地
- 東京都
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- 給与
- 900万円~1500万円
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- 給与(詳細)
- 経験・スキルをもとに優遇
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- 応募資格
- 【Must】
○ At least 3yrs experience in consumer marketing and/or trade marketing in FMCG or OTC//
○ Track record in delivering result in BtC channel, which is business-case presentable.
○ At least 1 year experience with syndicated data (e.g., IQVIA, Nielsen, Euromonitor, Intage) and custom research to identify trends and opportunities.
○ Familiarity with local and global regulations (e.g., MHLW PMDA, CCA, MAFF, etc ) for Funcitonal Health Food or OTC advertising and claims.
○ Proven success in executing multi-channel campaigns (Digital, prints, in-store, pharmacy).
○ Digital savviness with proven record, SNS management and/or eCommerce experience is a plus.
○ Demand shaping and idea generation.
○ Standard computer skills:MS Office: Word, Excel, PowerPoint
○ Native level Japanese in both writing and speaking, English in business level
【Nice to have】
○ Experience in pharma or medical device industry
○ Any license of certificate in medical field is a plus but not mandatory ; such as MR certificate, Japanese Pharmacist License, Nutritionist, etc.
会社情報
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- 会社名
- アボットジャパン合同会社
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- 本社所在地
- 〒108-6305 東京都港区三田3-5-27 住友不動産東京三田サウスタワー
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- 資本金
- 22億6600万円
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- 従業員数
- 連結約2,300名
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- 企業の特徴
- アメリカ・イリノイ州に本社を持つAbbott Laboratoriesは1888年に創業され、世界100カ国以上で事業を展開するグローバルヘルスケア企業です。
日本においては、治療機器、臨床検査、糖尿病ケア、栄養製品の4つの事業領域で製品とサービスを展開しています。
同社の強みは、世界規模の研究開発力と、それを日本の医療ニーズに合わせて展開する柔軟性にあります。
グローバルで確立された技術と品質を、日本国内の医療現場に適した形で提供できる体制が整っています。
また、患者中心のアプローチを重視し、医師・医療従事者との連携のもと、QOLの向上につながる製品開発に力を入れています。
予防から診断、治療、健康維持に至るまで、人生のあらゆる段階で人々の健康を支えるトータルソリューションを提供していることが最大の特徴です。
転職相談
医療機器業界における転職やキャリア設計、
求人などまずはカジュアルにご相談を
承っております。